Friday, March 11, 2005

American Head Charge - Loyalty

The AHC are back after a long hiatus with the first video off their new album "The Feeding"! I've been waiting a long time for the return of these industrial metal madmen and it looks like it was worth the wait.
The video features the band in a hospital/clinic of some sorts, as well as the blue-skinned, bald, clown face painted nurse on the album cover. Starting out with vocalist Martin Cock being wheeled in on a stretcher, passing open doors with ghostly silhouettes of the other band members standing by looking like something out of The Ring movies. Actually, that sort of sums up the feel of the video if you've ever seen the American made Ring movie.
We also get the obligatory shots of the band jamming in an empty room being watched by the "Nurse", as well as cock mouthing off directly at her. By the end of the video, it takes a nightmarish kind of twist as they do some quick edits to make it look like Cock and the Nurse are one in the same person!
The song itself is a very good "whisper into a scream" type song that the Charge are known for and definately won't dissapoint long time fans if the rest of the album is similar.
Highly recommend checking out this video!
Video Rating: ***1/2


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